Comments on: Social Media for Recognition and Retention – Part 2 http://blog.geedra.com/2009/03/27/social-media-for-recognition-and-retention-part-2/ Discussion and Opinion on the Re-Invention of Construction Sun, 29 Jan 2012 13:39:33 +0000 hourly 1 http://wordpress.com/ By: Rob Mathewson http://blog.geedra.com/2009/03/27/social-media-for-recognition-and-retention-part-2/#comment-126 Mon, 30 Mar 2009 19:32:11 +0000 http://blog.geedra.com/?p=171#comment-126 Hey Gary,
You’re feeling the pain of the opaque practices of our industry that have built up one lawsuit at a time over the past hundred years. The first question I would ask is whether your CEO is doing any writing for the company at the moment (newsletters, press releases, etc.) If not, I don’t think blogging is the place for him to start. If he’s not doing any writing then someone on your staff should be assigned the task. But in either case, you will need to approach this new endeavor slowly.
Compose a set of editorial guidelines (e.g. photos should be detail closeups only with no identifiable landmarks, all personnel shown will be in compliance of applicable safety rules, no use of client or project names in copy, etc.) and write a sample piece to run past the CEO. Doing so should give him confidence that controls are in place to protect the company’s interests. Then I would pounce on the first opportunity to write a post (following your guidelines, of course) praising one of your crew. Present the CEO with this positive scenario and seize the moment to launch your new blog highlight!

Get your blog account set up in advance and be sure your web folks “wire it” into your website also.

]]> By: Gary Henry http://blog.geedra.com/2009/03/27/social-media-for-recognition-and-retention-part-2/#comment-125 Mon, 30 Mar 2009 17:17:35 +0000 http://blog.geedra.com/?p=171#comment-125 Hi Rob,

I’m trying to get my CEO to start blogging (PROSOCO http://www.prosoco.com ), but he’s worried about liability issues arising from his posts. Have you ever had any trouble with that. So many otherwise intelligent construction professionals seem unduly alarmed by any kind of social media.

gary

]]> By: Social Media for Recognition and Retention - Part 1 « Changing Construction http://blog.geedra.com/2009/03/27/social-media-for-recognition-and-retention-part-2/#comment-124 Fri, 27 Mar 2009 16:54:44 +0000 http://blog.geedra.com/?p=171#comment-124 [...] Discussion and Opinion on the Re-Invention of Construction « Yeah, Right. Social Media for Recognition and Retention – Part 2 [...]

]]>